Michaela Cernescu’s Blog

I was asked:  “do you really think that a blog can be profitable?”

So… Yes, and can be done in a simple way or in a convoluted way.

Let’s look it over to the simples way.

The relevance of the article according to the key words used in your Blog;  the number of times a page has been linked and viewed; are just a two simple factors which will influence ranking of you Blog.  With just a careful look into them the rankings of your Blog can increase considerably.

Those are very easy steps to follow:

• Get your Blog posts linked through various other pages. The more the pages are that contain your links, the better ranking they will receive
• Consider and plan how often you update the content on your Blog. Frequently updated sites receive higher ranking in search engines than those that have not been looked at by the owners for ages
• If you have a static website you can add a Blog to your website, as a Blog will function as a forum for people to come and discuss the ideas that concern your website too. This is how you create a platform, as well as become a journal whereby you can also post updates about your business and your website. The advantage is that the Blogs are more flexible, they aren’t restricted only to text, but pictures and videos can be posted too with great ease, and the functionality of Blogs are without limit
• The combination of having a website plus a blog is working well and long run help you to create a traffic wheel

The next easy steps as described below will take you through how to create your own blog and what are the things you must look out for:

• Cost can never be a problem because free blogging services are quit popular, you can choose sites like Blogger, LiveJournal, Wordpress  and you are sure to get exactly the kind of platform you are looking for. They are absolutely free
• For minimum cost I suggest to use Wordpress as they also allow you to use the platform and create a Blog in your own domain. In this case your expenses are: buy a domain, and have a host.  With very little money you are free, as you are the one who own the blog. If you use the free sites, they own your blog, so think about this
• Don’t be worry about web designing techniques. Creating your blog with Wordpress is not as complicated as designing template for a website. WP blogging service provide over 1,400 templates from which you can choose the one most suited to your Blog, plus over 9,000 plug-ins which provide huge functionality
• You must also use your discretion while blogging. Especially if you are incorporating your blog within your website, or creating a blog to increase awareness of your product/niche/business, you need to keep in mind that this is an open forum which is read by all. Be careful with politics and religion as they are the two most controversial subjects, and therefore anything about those must be carefully blogged about
• Stay “safe” with anything that is particularly reader friendly as your aim is indeed to increase the ranking of your site, you will have to make sure you attract many people to read it. You need content user friendly
• Also keep an eye on what other people write or say on their blogs.  You learn a lot about what kind of responses articles receive, and you can get valuable tips from them.

Blogging nowadays is considered a highly effective marketing tool. You can easily get clients and customers to interact with each other. And not only customers, also those who are relatively new to your product get a platform to ask questions and get knowledge about your product and create more awareness of your business in general, you can brand yourself easily through blogs.

Moreover, it also increases your website rankings because the blog is constantly being updates, commented on, but you have to keep discussions going on. The bottom line is your get your ranking improved.

Those are  recommendations about how to blog about your product/niche/business:

• Never make the blog post too long uselessly, and must be well written. Long posts are not ‘catchy’ frequently. Ideally, blog 3-5 times a week
• Use light hearten humor, when is appropriate
• Don’t stick only to text, use videos and photos in your blogging effort, and as much functionality you can muster through plug-ins
• Be yourself, be conversational, blog like you have a coffee with a good friend and you chat over it. People definitely like the human aspect of blogging

In summary: if you are able to drive enough traffic to your Blog and website your blog will become profitable, your business will blossom, it is as simple as this!

On Internet marketing,  traffic = profit.

For the convoluted way, follow my new challenge, which I have started, you don’t miss to much at this point.

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This morning I stopped by a Starbucks coffee shop to buy a big latte for me, as a lot of work was waiting me on my office.

I met Daniel, a college student from my neighborhood, a nice young fellow, who always had questions.  I was in a hurry, but until my latte was “professionally” made, I changed a couple of works with Daniel.

He asked me “how we make a profitable blog”. My answer was:

• Publish terrific rich content with a lot of value
• Then drive traffic, traffic, and traffic

I saw in Daniel eyes that he was disappointed with my answer, but I had to live and I promise an email later.

Now I am sitting in my tiny office, sipping my latte, and I am wandering what disappointed Daniel.

Driving traffic is not a deep down kept secret nowadays, he knows this, he learns in college about it. I try to connect the dots from our other conversations, and I conclude, that he is allergic to work “traffic”, he thinks that it is too big fuss about it, and it is too time consuming to do it, I think this is it.  To time consuming…

Well, how I can explain to him the driving traffic process, without to pronounce the work “Traffic”. Hm!

This is want I come up with.

Ezine Article it is a challenge place to be, they are:

• A rich sources for informing, learning – as they have plenty of links in the box
• If you chose a specific keyword and you look at the most watched article (at least 3000 visitors, Wow!), you easily can collect great long tails keywords from the articles with so many visitors, why? Because it is working! When was last time when you got 3000 visitors?
• You will find the trends just looking at which DP is successful vs. you know what
• Did you write articles? What you are waiting for?  Where? Here:
  • Xtreme Marketing Tips
  • Pro Biz Tips
  • Unimax Power Pak
  • Online Exchange
  • SoloAdsOnly
  • Admistress Advertising
  • Net Income Site
  • Avenues 2 Success
  • The Vital Marketing Tools Ezine
  • BizSiteBiz Ezine
  • The Millennia Web Magazine
  • A+E Publishing
  • Online Exchange
  • SoloAdsOnly

Important note: Publish first in EzineArticle, wait until you are approved, then jump and post almost the same article on other ezine… 

Do you hear about the most effective banner exchange programs?

You can advertise your banners right now, in minutes:

• Ad Ready
• Click4Click
• Exchange Ad
• Impressionz
• Traffiq
• The Banner Exchange

Do you want to know which Forums I like the most?

Here they are, but please review the forum’s terms of service to make sure that they allow marketing on their forum, what king of signature box you can have (don’t tell me that I forget the alphabet order, because I put them in my favorite order):

• Digital Point Forums
• The Warriors Forum
• My Marketing Forum
• Associates Forum
• ClickbankSuccessForum
• eWealth
• Instant Buzz Community Forum
• Free Advertising Forum
• Marketing Study Hall
• MoneyMakerGroup
• WhyDoWork
• IM4Newbies
• Michael Green’s How-To Forum

Pst! Did I pronounce the word “traffic”? No! Didn’t I?

Then I’ll cut and paste that list and e-mail Daniel right away and I’ll  go tomorrow at Starbucks coffee shop again, I am sure he will be there.

Until next time, be informed

Michey

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Let’s come back to my favorite subject traffic. What is the role of Mini Sites, and why we pay attention to them. They make any good or we waist our time?

We already know that sites can be:

• Large content
  • Those are usually focus in information
  • They get better search traffic and are better ranked
  • These sites are called traffic gathering
• Mini Sites (we call them Satelitte Sites)
  • Those are focus on selling something
  • It is harder to obtain good traffic for them
  • They have a better conversion to sales as they are unilaterally focus just on sell

Then it is a logic question which of them are better to use. Hi! this is a million dollar question as well.

If you do research you will find that the majority of marketers still relay on  the old path: Forums, Ezine, Directory sites.

I remember when I was a kid my father told me: “Stop saying NO all the time, say YES but you know…  and explain…”. I’ll apply his tactic now.
I am not suggested to eliminate those from your routine especially if you are prolific on them, but I suggest to combine Large Site with Mini Sites and use both.

This is what I mean:

• Decide which site can be your Main Site for a specific niche, this is good to be a large site but can be a squeeze page as well
• Make a list with all your Mini Sites per that niche
• Then link them as I did in the picture:
  • From each Mini Site point with a link to main site
  • From each Mini Site point with a link to other Mini Site in a way to avoid double linking

Tell me after one or two month how your traffic is doing. I am a big believer in experimenting methods. My way is not the only way, and some method which are great for me, can be less efficient for somebody else.

The tricky part will be how to choose the Main Site and Mini Sites.
Usually a Main Site can be: a Web Site, a Blog, and a Squeeze Page.
I typical Mini site can be: a lens, a hubpage, a tweet, a redpage post, or any other social media site in which you are allowed to put links, and other blog.

If you really want to have the biggest traffic possible you have to take in consideration a lot of other factors related with the trends on marketing.

Until the next time all the best.
Michaela

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