Michaela Cernescu’s Blog

Just want to let you know why somebody may be interested in giveaways:

• To increase the opt-in list – the money is in the list, we already know this, it is not a cliché, it is the soul of Internet Marketing, you want to be successful you need a list
• To download more Digital products they can use to market and/or to learn more. The truth of the matter is that “being a Guru” is a misconception, some people knows more then others, but nobody knows everything, and the learning process never stops because the internet is growing so rapidly, if you stop learning you are out of the loop in 6-10 month
• To make money. This is the purpose of this post, I’ll show you how.

Well, not all giveaways are born equal, but it is enough to look at the conditions of participation and you will find out which are good giveaways.

This is the right path of participating to Giveaways:

• You have to have a Digital Product to offer for Free, this can be an eBook, a Report, a Video, an interview, webinar, and my favorites are an e-course or a Report
• You participate to a giveaway in which you offer your free Digital Product, you download all the goodies from the giveaway and store them in a folder. Using my experience, 60% of the gifts have a real value, help me to learn more but also I can use them as free gifts in other giveaway which will come along, 30% have a medium value, 10% I am not interested in (just to be polite)!  From that 60% I select carefully around 10 very good products with Master Resell Rights, and I keep them, I can use them as free gifts or as OTO or I can sell them
• When you create your giveaway gift, you will add an OTO (One Time Offer).  You chose a product with real value, related with your gift, but more informative then yout gift. Only this way a person that was interested in your initial offer will be interested in your OTO. The OTO will have a decent price on it and, sure, some people will take it, some will pass it but if you have a big list you will make a profit
• If you don’t add an OTO to your gift, you are leaving money on the table, but you increase your list and in future you can send other offers.

In previous post I gave you an example of a good giveaway, if you didn’t decided to be a contributor, at list try to be a member and download all the goodies:
http://www.mc-ebay-resources.com/recommends/5JVMem

If you are a beginner, the part which is missing is probably the OTO, how to create one, how to use it properly, how to increase the chance your OTO to be picked up.

I’ll help you with OTO learning curve, offering a free lifetime membership from where you can pick up a lot of knowledge about how to create an OTO:
http://www.mc-ebay-resources.com/recommends/OTOfree

And I’ll let you know when other good giveaway will surface.

Until the next time, all the best
Michaela

Popularity: 6% [?]

Resell rights means you bought a given good or service, and you are able to resell it at a profit.

Resell Rights essentials

There are a few basic things to must know about the different types of resell rights, and how they work.
Under the generic name of “Resell Rights” you will find 4 types:

• Resell Rights
• Master Resell Rights
• Private Resell Rights
• Rebranding

Type 1: Basic Resell Rights have to do with being able to buy a product and sell it. Generally speaking, there are restrictions on how you can brand the product, as well as a suggestion about the amount you can charge for the product, but is just a suggestion, the last word is yours.

Type 2: Master Resell Rights have all the privileges of basic resell rights, but also create the right for your customers to resell the product as well.

Type 3: Private Label Resell Rights means that the name of the original author is intact, and the product is still recognizable as being an original, a private label  arrangement allows you to customize the product.

Type 4: Rebranding is  the most popular form of resell rights, you acquire an existing product and repackage it under your own brand name.

Note: When you see an ad about Resell Rights, read carefully the license, each author creates his own list of DO and DON’T rules for his Resell Rights license.

You can find Resell Rights Products or you can create your own. You can fail at the first try or you can create a recurring income that can vary between a couple of hundreds and 5 digits amount per month.

The real advantages of being successful selling Digital Products vs physical products are:

• No inventory, space to deposit the products
• The entire process can be 100% automated
• Create a recurring source of income, which will continue to produce money when you sleep, go in vacation, take a break for your family needs

How to Find Resell Rights Products

You probably heard that a good salesperson can sell anything, this is partially true. Usually has to be some degree of love affair between the seller and the product in order to be successful. Find the right products to market, you cannot do a perfect job to advertise a product you hate or you know nothing about it.
The following steps are the key of your success:

• Go after what you know, pursue a hobby, a skill
• Look for something that is not already done to death
• Search the balance between the popularity and the competition
• Don’t jump and commit in a hurry, research first, commit later
• Go to your favorite search engine and type in “your topic” + “resell rights”. You’ll end up with a list of sites selling rights to products related to your subject
• I suggest ClickBank as a major source of Digital Products, and I suggest to buy and use the product, this way you know enough about it and is easy to be enthusiastic about the product

How to Create Your Own Resell Rights Products

You may be able to create your own product and then engage a number of affiliates (resellers) to handle the marketing and sales efforts for you. 

Things to consider for your own resell rights product:

• Keep it simple, the more focused the product, the better your chances of success
• Make the resell strategy as simple as possible, create the terms of the right to resell that are clear and will not be subject to interpretation
• Consider a variety of digital products as the core of your product line: software, ebooks, videos, eCourses, interviews, webinars, audios, reviews, resources and so on
• Include a complete package with materials for your customers to be able to resell your product: landing page, graphics, resell rights license, emails, signatures,  post on blog, articles, and the product itself

If you are a beginner Affiliate Marketer it is up to you to educate yourself or just try “trial and error”.

For a true beginner I recommend an eCourse about selling Digital Products with Resell Rights, that will clarify the necessary details of entire process and will save you hours and days of hard work:

http://www.mc-ebay-resources.com/recommends/RReCourse

When I started I use “trial and error” and it was hard, time consuming, and even frustrating.  

As always, you are welcome to leave your comments here on the blog.

Untill next time, all the best

Michaela

Popularity: unranked [?]