The Power of a Challenge

pic01 280x214 The Power of a Challenge It is probably the right moment to chat about the power of  challenges.

A lot of people like challenges for different reasons.

Some consider them like sports events, some just want to see where they are vs.  the competition, some like to learn something new, and so on.

In general the personality of a person will motivate the reasons of entering in a challenge.

Internet Marketing challenges can be trigger by the same reasons as  life challenges but also can inherit some specifics from On-line work.  We all know and witness how Internet changes our way of shopping, learning, communicating, and YES, thinking.

I participated in a couple of challenges, I am in middle of one right now, and I try to be honest and give you the reason why I love them.

For me a challenge:

  • Discipline myself to have consistency at work, follow rules, be within a system
  • In general take out the best of me
  • Motivate me and capitalize on the competition spirit of my nature
  • Like to have dead lines, a structure to follow, yes, I am opinionated but not a rebel by any stretch of imagination, I like organized work
  • Love to learn new things and keep abreast with technology and trends
  • Like to get out of my comfort zone and fight for ideas I believe in
  • It is a measurement of my abilities
  • It is for sure a method to brand myself and my work
  • An on-line challenge is a powerful way to advertise, build trust, create relationship with a list
  • Powerful way to gain extra money

With a challenge, do you need to be a winner all the time? It is great to be a winner but based on the nature of the challenge, the rules, the competition,  is hard to emerge always as a winner.

But I argue that sometimes just the participation on a challenge has a lot of merits and benefits. It will put your work on prospective, you will learn from mistakes, and you will be better prepared for future challenges.

Coming back to the challenge I am working on right now. It is not a new “sliced bread” invention, it is in the middle of a a very high competitive niche, but I have my unique approach. I want to create a model to monetize blogs for beginners. All the gurus pretend that they want to teach beginners, but as soon as they gain a ton of money they really forget what being a beginner means.

If you get in front of a beginner and flood the room with hype, you don’t help, you confuse the beginner.

If you just say I made a million last year, and you show the checks, but you never tell people how much expenses you have: out sourcing, employees, office and business expenses, software and memberships you participate, how much you pay for traffic, and so on – you misled pure and simple.  How many gurus you know who attache expenses in a sale letter? All of them are talking only about how much they make.

I was a couple of years ago in a seminar, in the class had 2/3  beginners  and a well know Internet marketer said that he had the perfect method if we invested $20,000  in PPC campaigns, we got a return of $40,000.

First of all it is not guaranty that the return will be $40,000, what if it is only $5,000?  The return is based of the niche, campaign skills you have and more.

Second, the double the investment is glamorous but how somebody can imagine that a beginner has an extra income of $20,000 to invest in any method.  That one was the last seminar I participated.

So in this very competitive niche in which exists a lot of demand but also a lot of offers, I consider that it is a need of a real model for beginners.

My challenge will take 3 months, I am in the week 3 now and I just posted a plan of my model which I will start to implement and test from now one.

So I am not losing time being obsess with winning or falling, I just stick with my plan and if you are curious, read each week my weekly report.

Until next time be well

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.
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14 Mistakes To Avoid On Blogging

0200 280x189 14 Mistakes To Avoid On BloggingIn general people want to monetize their blogging experience, and the statistics show us that  5% end-up making serious money and 95% fail this dream. So must be a reason why not all people who have a Blog are successful money wise.

I hate to be redundant, in my effort to summarize the common mistake you will read reasons to fail  you already know, but be patient and read all of them, as it is a serious opportunity to find ideas which can help you.  Sometime there is a little something you know about it but only after you hear it from many sources you start to pay attention to it.

I publish on my other blog an article about mistakes in affiliate marketing, they are not identical with the Blogging mistakes but there are a lot of similarities as well:

Let’s get busy!

Mistake No. 1:  People Blog For Money Only

This is an extreme position. To think that blogging is “get rich tomorrow scheme”  is a mistake from the start. This is why I hate when I see titles as “7 Days to do this…”, “30 Days to mastering that…”. Just stay away to those publications. As far as I am concern, nothing which can be life change, will happen in 7 or 30 days.

You need:

  • Passion for your niche
  • To be or become a specialist in your niche
  • Consistency in your work
  • Reaching success takes time
  • Takes serious commitment on your part

Mistake No. 2: Choose a Niche which doesn’t Solve a Problem, a Real Need.

This is translating in not having an audience for your Blog effort. So you must start with a lot of research. It is not enough to know what you want to do; you must know what the competition is doing.  And this point me to the next mistake

Mistake No. 3: Try to Avoid Competition.

Nowadays it is hard to find a niche which has a market with no competition, a market nobody finds out prior to you. If you do, I’ll be very suspicious about that niche.
So what we must do? We have to bit the competition, we have to study what they are doing and do it better. Don’t choose a market with a lot of competition, but a market with a medium competition, you will be able to compete with, it is going to act as a stimulus for you to get better, your satisfaction, and trust in your ability will sky rocket.
I really recommend this game, if you don’t conquer that niche – you don’t try hard enough!

Mistake No. 4: Being Victim of Information Overload.

We have to be down the earth and recognize that it is an Information overload going on around us, and it has a good and a bad effect.
The good part is that you can find info about almost everything under the sun.
The worst which can happen is that you never finish your projects. You start in the right path, something new, hot, and tempting come along and you jump to do that as well. This brings me to the next mistake.

Mistake No. 5:  Lack of Focusing

The Internet is full of opportunities (this explains Information Overload), but don’t let this to be your graveyard, don’t jump from one project to another without to finish none of them.
If you are a beginner Blogger the solution is work just one project at a time.

Mistake No. 6:  Trying to Do Everything Yourself

If you are a medium Blogger try to:

  • Outsource a part of the work:
    • find good graphic designers to work with
    • buy PLRs for writing articles  or hire a ghost writer
    • create a position for admin on your blogs
  • Delegate the authority for specific tasks when is necessary,
  • Form a permanent team and work with the team based on skills, talents, efficiency

Note: It is a little painful for me to tell you about mistake 4 and 5, as sometime myself  I am the victim, but I start to take care of this in 2010, and until the end of the year my goal is to have a diversify full team to work with.

Mistake No. 7:  Be flexible

Especially the beginners have the tendency to hang on too long with projects which don’t produce what they are hoping for.
So you are not married with your project! If something is not working for you, sit back reflect why is not working, learn from your mistakes, and move on to the next project.

Mistake No. 8: Not Enough Research up Front, and not Enough Testing

When you reflect about what is not working, there is 80% chance to find that you didn’t properly collect all the facts about your project, prior to start to work on, or you didn’t split test enough your squeeze page or your sale page. Based on the keywords people are using the most, sometime a single work changed on the title can make a big difference.

Mistake No. 9:  Don’t Consider Blogging a Hobby

If you are doing blogging for fun don’t expect to get huge return money wise. With the attitude “I just try, let’s see what happens” you will get no ware. This points me to the next mistake.

Mistake No. 10: Under Spending for your Blogs

Web 2.0, 3.0 and the explosion of New Technology tools are certainly bringing the cost down but don’t expect to have zero cost. In the new challenge I just started on:

I’ll strive to keep the cost low, but will be instances in which you need to invest a little for:  domain,  host,  autoresponder, sophisticated plug-ins and so on.

Mistake No. 11: Over Spending for your Blogs

Under the impulse of Information Overload, some people are buying everything which is on the marketing. Especially for beginners to do that,  it is not required. Actually this is the reason why Digital Product reviewing Blogs are doing so well, as the people need to have a second opinion about a product in addition to the “landing page” of that product.

Mistake No. 12:  Blogging is a Business

The hugest mistake is  not treating Blogging as a business,  this means that some people don’t take Blogging seriously as they should.

It is a business, so request planning, investing, creating a Business Model and follow through, hard work and everything else which you do for other businesses which are prosperous.

Mistake No. 13:  People who Fail are Bloggers not Marketers

If you are an Internet Marketer which happens to do Blogging, you are better situated to make money on Blogging. Why?
Because it is not enough to have a blog, or any website, if you don’t think as a marketer, if you don’t see all the marketing possibilities, if you don’t promote heavily your chance to make money is close to zero.

Mistake No. 14:  Don’t Spend Time to Re-invent the Wheel.

It is useful to follow on the steps of successful marketers. When you choose your model, you must choose a proven model, but you also must come with your own unique proposition. We already establish that you are not going to follow a market without competition, but people must find out why you are better, what is your unique approach to the problem you want to solve.

I hope I cover almost all you need to know about classical mistakes on blogging.  If you have more mistakes coming out from your personal experience, please let me know.

Until next time be well


Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.
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