Michaela Cernescu’s Blog

I kept last post to be about the fold longer then usual, I did it on purpose.  Now is the right time to go forward.

Everybody under the sun is complaining about information overload and the luck of enough time. We cannot make the day longer then 24 hours even if we try, this is a fact, but we can help ourselves with some Marketing Tools which can be Free or Paid.

I’ll tell you today about FREE Marketing tools I use and like to make my life easier, to minimize the time, and make me happy as an Internet Marketer.

I need more then one post but this is the plan:

• Google Free Tools
• Graphics
• Blogging
• SEO
• Others

Google Free Tools

They are so many; I enumerate 6 of them in alphabetical order:

1. Google Alerts  it is a tool which can help you to get more traffic, and more knowledge about a subject

Google Alert

I am interested on Affiliate Marketing, I create a Google Alert for it and all the time when it is a new blog post, forum discussion, website and so on I receive an email about it, this cover the knowledge part.

All other people who have a Google Alert about the topic of this post receive an email about this post.  It is a very easy way to keep abreast with new publications, and make your activity visible in the same time

2. Google Analytics is a free tool which you must download.

It gives you rich insights into website traffic and marketing affectiveness. It is a great traking and stat tool which is not used yet at the real potention.

3. Google Docs It’s basically a place to store your documents online, with the added benefit that you and others can edit files at the same time.

You can watch this video.

The beauty is, you don’t end up with lots of different versions of the same file flying around, and you don’t have to download your file each time you want to open it. It really is a brilliant free software to use.

4. Google Keywords It ia a tool you can download.

It is a tool that helps you with your keyword research, very fast, and it has loads of features. I advise to use it in combination with other tools as well. My favorite is SpyFu , this tool is teling me what the competition is doing, and I love their motto:

“It’s tough out there. Succeed beyond survival”

5. Google Reader 

You must use RSS to keep up to date with the best content on the web. Almost all blogs publish an RSS feed, and that means that if you use an RSS feed reader, you can have the content of that site delivered to you as soon as it happens.

When you start subscribing to your preferred RSS feeds, you’ll discover that you save a  loads  of time which you can now use for other purposes to grow your business.

There are lots of different RSS readers out there, but my personal favourite by far is Google Reader, click to get a tour first. It’s completely free, very easy to use, and it will save you ton of time.

6. Google Trends  It  is an excellent tool that allows you to see graphs of search volume over a period of time.  The following graph is for Squidoo:

For the next graph I narrow the scope, and I choose just USA, you will be surprised to find out which States and  Cities are using the most Squidoo:

This is a great niche research tool, and you can use to get a feel for whether some search terms on a particular topic are likely to go up or down.

Others:

Roboform If you want a  big time saver download now the Roboform.

I am sure you have over 100 of usernames and passwords for loads of different sites. Just to remember so many passwords it is mission impossible

Roboform does the work for you, as it saves all of your different login details inside a toolbar that sits at the top of your browser. To visit any site you just select it from the drop down menu and then Roboform takes you to the relevant page and logs you in.

I successfully use this simple site, for over 2 years, but last week I give up as the new Norton Internet Security 2010 has a nice feature called: Log-ins and Cards which makes the Roboform features even easier to use.  Norton is a paid product but I have it anyway for security reasons, and I decided to you his new 2010 function to replace Roboform.

I’ll continue in differnt posts.

Until the next time all the best

Michaela

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