Michaela Cernescu’s Blog

Just a short note to tell you want was remarkable on Internet Marketing on last week.

1) The eBay finally decided to get read of other types of payments and accept only PayPal. Make a lot of sense, they a talking about it from some time but now they implement this idea. Forcing customers to pay only with PayPal which is part of eBay will:

• Create more secure payments
• More stability
• Build trust between sellers and buyers
• Make transaction easy to follow

This is a “change”,  I am totally agree with.

 2) Opt-in Forms are back on Squidoo, I already update my lenses, you can see an example at  http://www.squidoo.com/BeginnersAffiliateProfit or http://www.squidoo.com/SquidIncomeGoal

3) I create my own group on Squidoo, and call it: AffiliateMarketing09

 4) It is a flood with new Twitter Applications:

http://www.tweepler.com  http://twitter-splitter.com and so on.

At this point the power of tweeter is incredible, there are people with thousands of followers and there is no restriction on what you advertise. When affiliate marketing URLs are more and more restricted on: some blogs, forums, ezines, on Squidoo and Twitter we can use affiliate link as much as we want. But don’t abuse it, use Twitter ethically and spamlessly and you will increase your web traffic.

Until next time all the best

Michaela

Popularity: 13% [?]

This is the time of year when we look back at 2008 and we make New Year’s Resolutions. This is also my last 2008 post.

For me 2008 have been a year with ups and downs. I am proud of my accomplishments but I have a list of things that are unfinished.
Why?

• I worked at too many projects at a time, I promised to discipline myself, but never happened.  I think this was my weakest point
• Spend too much time with Social Bookmarking and Social Networking. It is Ok because I learn a lot, but I have to take some decisions in 2009 about separating the weeds
• My planning must be more realistic

I am determined to learn from my 2008 mistakes and accomplish more in 2009.
I put in writing my business vision, my goals, and my actions.

I think this must me the start doesn’t matter what you do:

• Take the time to think about what you want to accomplish
• Putting in writing
• Follow up because things that are tracked and measured tend to improve
• For Internet marketers – constantly test and track to improve conversion rates
• Setting up attainable dead lines for your actions, this will make you feel a sense of accomplishment that might be enough to encourage you to stick with the plan until you achieve your goals

This is the general wisdom but let’s get back to my resolutions:

• In 2009 I’ll work on one project at a time, it’s a promise I have to stick with it
• Try to isolate myself from any distractions
• I learn a lot about Social Marketing and Networking, I can separate now what is working vs. what is not, and I’ll concentrate only in what is working
• Must finish an eBook I started in 2008, and plan for the next Digital Product
• I will work minimum one hour per day for a Squidoo Challenge I committed in Dec 2008 see  http://www.squidoo.com/SquidIncomeGoal
• I will set up a membership site
• I’ll work more with affiliate programs
• Cut off on coffee drinking…

I wish you all a Happy 09, let’s strive to make the best of it!
Michaela

Popularity: 8% [?]

Success Come To Those With The Most Traffic…

Why Do Most People Fail? They Don’t Take Massive Action and Then Stick To It!

Recently my friend Bill McRea from The Affiliate Marketing Training Center wrote a report on how to automate a website to attract traffic and grow income.

The response was amazing! Within a few short hours thousands of people downloaded the report, and started flooding him with questions and request for help.

People REALLY want this type of system! They want to be able to see their websites grow in popularity, generate traffic and start making a consistent income.

But how many people will take action?
How many people are still intimidated about all the technical stuff?

Then there is the monthly cost . . . it is all a bit intimidating.

We have a solution. Let The Affiliate Marketing Training Center build your fully automated website for you. Look it over:

http://www.mc-ebay-resources.com/recommends/TraffHub

Consider this . . .  when was the last time a Certified SEO expert offered to build you a website at this price. SEO experts charge clients thousand of dollars just to review their sites and make recommendations.

Failure to take action guarantees failure. So, my advise, Take action right now!

http://www.mc-ebay-resources.com/recommends/TraffHub

Best Regards,

Michaela

Popularity: 2% [?]

Just want to let you know why somebody may be interested in giveaways:

• To increase the opt-in list – the money is in the list, we already know this, it is not a cliché, it is the soul of Internet Marketing, you want to be successful you need a list
• To download more Digital products they can use to market and/or to learn more. The truth of the matter is that “being a Guru” is a misconception, some people knows more then others, but nobody knows everything, and the learning process never stops because the internet is growing so rapidly, if you stop learning you are out of the loop in 6-10 month
• To make money. This is the purpose of this post, I’ll show you how.

Well, not all giveaways are born equal, but it is enough to look at the conditions of participation and you will find out which are good giveaways.

This is the right path of participating to Giveaways:

• You have to have a Digital Product to offer for Free, this can be an eBook, a Report, a Video, an interview, webinar, and my favorites are an e-course or a Report
• You participate to a giveaway in which you offer your free Digital Product, you download all the goodies from the giveaway and store them in a folder. Using my experience, 60% of the gifts have a real value, help me to learn more but also I can use them as free gifts in other giveaway which will come along, 30% have a medium value, 10% I am not interested in (just to be polite)!  From that 60% I select carefully around 10 very good products with Master Resell Rights, and I keep them, I can use them as free gifts or as OTO or I can sell them
• When you create your giveaway gift, you will add an OTO (One Time Offer).  You chose a product with real value, related with your gift, but more informative then yout gift. Only this way a person that was interested in your initial offer will be interested in your OTO. The OTO will have a decent price on it and, sure, some people will take it, some will pass it but if you have a big list you will make a profit
• If you don’t add an OTO to your gift, you are leaving money on the table, but you increase your list and in future you can send other offers.

In previous post I gave you an example of a good giveaway, if you didn’t decided to be a contributor, at list try to be a member and download all the goodies:
http://www.mc-ebay-resources.com/recommends/5JVMem

If you are a beginner, the part which is missing is probably the OTO, how to create one, how to use it properly, how to increase the chance your OTO to be picked up.

I’ll help you with OTO learning curve, offering a free lifetime membership from where you can pick up a lot of knowledge about how to create an OTO:
http://www.mc-ebay-resources.com/recommends/OTOfree

And I’ll let you know when other good giveaway will surface.

Until the next time, all the best
Michaela

Popularity: 6% [?]

Just a short post. I am sure you noticed the giveaways flooding the Internet in Nov – Dec. I participated in 2 of them and I added hundreds new potential customers to my list, but I was reluctant to participate in all of them because I want to preserve the integrity of my business.

Something new and different appeares, I participate again as a contributor, and I want to share with you.

This is a very short JV, just 5 days  between 8th Dec and 13th Dec. what can put some money in your packet daily bases for 5 days.

What is different:

1. How Many Gifts Can you Add?   UNLIMITED!
2. How Soon Will Your Gifts Be Approved?   INSTANTLY! That’s right, there is NO WAITING FOR GIFT APPROVAL.
3. How Soon Will You Get Commissions Paid?   DAILY through PayPal! You have to recognize that it is a big difference vs. other giveaway events.
4. How Long Will This Event Last?   ONLY FIVE (5) DAYS but they are prior to Christmas and with daily pay you still can use money for Christmas shopping.

Any questions; let me know
Look it over!  If you want to be a contributor, click now, you still have time to add gift(s):

http://www.mc-ebay-resources.com/recommends/5JVCon

If you want to be just a member and only grab all the goodies, come back on 8th dec, after 8.00 PM. and click on:

http://www.mc-ebay-resources.com/recommends/5JVMem 

This is a perfect chance to increase your list and acquire free products you can use for the big Christmas giveaway which will start soon.

There is also an upgrade for $27 on the OTO, take it or pass it and do it inside for the same amount! You’ll get 100 credits towards your ranking and you can put in as many of your own offers as you want!

I am a contributor with my updated eBook: “How to do affiliate marketing the right way” and I expect a big return, the other 2 events produced a big return for me. 

Regards Michaela

Popularity: 4% [?]

Do you want to get to the next level with Affiliate Marketing in 2009? Of course you do! To have an extra stream of income you can do it in your spear time, really is an excellent idea when we cannot see yet the end of the tunnel with our economy.

Next level will never happen if you and I don’t:

• Plan for it
• Learn more about our pluses and minuses
• Make the effort to improve ourselves
• Believe in ourselves
• Take action and
• Work consistently

Nobody is an expert in everything and I need to know what you think is missing in your knowledge about Affiliate Marketing, what you are struggling with, which are the missing parts in the entire scheme of the game called “Affiliate marketing”.

Knowing it, I’ll be able to help you to achieve your goals and dreams creating a solution for you but I need to know what you want to learn about Affiliate Marketing.

If you join the conversation, I’ll be able to focus on creating a solution for you so you will make more money, and you will experience a better life style.

I need your input, be part of our conversation, leave a comment:

What do you want to learn about Affiliate Marketing?

Thanks Michaela

Popularity: unranked [?]

Resell rights means you bought a given good or service, and you are able to resell it at a profit.

Resell Rights essentials

There are a few basic things to must know about the different types of resell rights, and how they work.
Under the generic name of “Resell Rights” you will find 4 types:

• Resell Rights
• Master Resell Rights
• Private Resell Rights
• Rebranding

Type 1: Basic Resell Rights have to do with being able to buy a product and sell it. Generally speaking, there are restrictions on how you can brand the product, as well as a suggestion about the amount you can charge for the product, but is just a suggestion, the last word is yours.

Type 2: Master Resell Rights have all the privileges of basic resell rights, but also create the right for your customers to resell the product as well.

Type 3: Private Label Resell Rights means that the name of the original author is intact, and the product is still recognizable as being an original, a private label  arrangement allows you to customize the product.

Type 4: Rebranding is  the most popular form of resell rights, you acquire an existing product and repackage it under your own brand name.

Note: When you see an ad about Resell Rights, read carefully the license, each author creates his own list of DO and DON’T rules for his Resell Rights license.

You can find Resell Rights Products or you can create your own. You can fail at the first try or you can create a recurring income that can vary between a couple of hundreds and 5 digits amount per month.

The real advantages of being successful selling Digital Products vs physical products are:

• No inventory, space to deposit the products
• The entire process can be 100% automated
• Create a recurring source of income, which will continue to produce money when you sleep, go in vacation, take a break for your family needs

How to Find Resell Rights Products

You probably heard that a good salesperson can sell anything, this is partially true. Usually has to be some degree of love affair between the seller and the product in order to be successful. Find the right products to market, you cannot do a perfect job to advertise a product you hate or you know nothing about it.
The following steps are the key of your success:

• Go after what you know, pursue a hobby, a skill
• Look for something that is not already done to death
• Search the balance between the popularity and the competition
• Don’t jump and commit in a hurry, research first, commit later
• Go to your favorite search engine and type in “your topic” + “resell rights”. You’ll end up with a list of sites selling rights to products related to your subject
• I suggest ClickBank as a major source of Digital Products, and I suggest to buy and use the product, this way you know enough about it and is easy to be enthusiastic about the product

How to Create Your Own Resell Rights Products

You may be able to create your own product and then engage a number of affiliates (resellers) to handle the marketing and sales efforts for you. 

Things to consider for your own resell rights product:

• Keep it simple, the more focused the product, the better your chances of success
• Make the resell strategy as simple as possible, create the terms of the right to resell that are clear and will not be subject to interpretation
• Consider a variety of digital products as the core of your product line: software, ebooks, videos, eCourses, interviews, webinars, audios, reviews, resources and so on
• Include a complete package with materials for your customers to be able to resell your product: landing page, graphics, resell rights license, emails, signatures,  post on blog, articles, and the product itself

If you are a beginner Affiliate Marketer it is up to you to educate yourself or just try “trial and error”.

For a true beginner I recommend an eCourse about selling Digital Products with Resell Rights, that will clarify the necessary details of entire process and will save you hours and days of hard work:

http://www.mc-ebay-resources.com/recommends/RReCourse

When I started I use “trial and error” and it was hard, time consuming, and even frustrating.  

As always, you are welcome to leave your comments here on the blog.

Untill next time, all the best

Michaela

Popularity: unranked [?]

This will be probably a subject we are going to live with for a while! I really believe, that we the people, can pull it through but, in our economy, nothing is going to happen over night.

Being an Internet Marketer, I think as a marketer, and try to analyze the patterns to make events work to our advantage.

Some topics on Internet Marketing are fashionable, we talk about them and after a while we forget about them because new topics emerge as new winners and grab our attention.

“Multiple Streams of Income” was a legitimate topic 2-3 years ago, but it was a limited subject.
Web 2.0 Applications (Social Bookmarking, Social Networking, Podcasting and so on) replaced MSOI.  The difference is Web 2.0 is so big and diverse that we will continue to pay attention to it for many years to come, especially because the Web 2.0 produces a revolution, a shift on Internet mentality and habits.

As cannot predict, and definitely cannot see the end of the tunnel for our economy yet, I think it is wise to come back to the Multiple Streams of Income topic and see how we can create them now, as keeping all the eggs in one basket can hurt us. And the good news is, the Web 2.0 knowledge we have, can substantially enhance our endeavor. In other words, we can now have a different prospect of the Multiple Streams of Income topic.

If you have a good job now, and if you love your job, keep it!  But in your spare time you can try other avenues to make money, even if you don’t need them:

• You will sleep better and
• You will be covered in case something  happens

 By all means, I am not suggesting that something really wrong will happen, but I expect the recovery of our economy to be a slow process, and we have to survive in any event.

Generally speaking we have to improve ourselves, enhance, and add new skills as quickly as we can. 

Don’t jump and choose all the avenues I’ll present in 2 Blog posts. Have a good cup of coffee and think it through, see which avenues are attainable for you and concentrate on improving yourself on those avenue(s), only.
I am takeing the liberty to tell you this, because it is a major mistake to spread the activity too widely from the start.  YES, we need more Streams but I suggest to take one at a time and do it right, after you are comfortable with the first one, you can start the next one.  The order in which I have decided to talk about these avenues has a logic and a purpose.  Let’s see what we can do:
 
1. Sale on eBay and/or on other Selling-Channels.

We can make money selling on eBay, it is not as easy as 5-7 years ago but we can still do this and we must add new selling-channels and adopt new tactics on eBay as well.

Steve Lindhorst, former eBay University Instructor, gave us an interesting book “Selling on the River”
http://www.mc-ebay-resources.com/recommends/SOTR3
He explains that there are good benefits coming out of Multi-Channel Selling, we can also sell on Amazon and he gives us all the details about how to do it.

Ebay and Amazon are different, the rules are different, but the audience is different as well and we can fully take advantage of it using both.
I was surprised, intrigued, and delighted as the same time because people are usually biased but Steve is not, he is just an open minded and talented businesman. His position is to use both eBay and Amazon, I think he is right, and his idea is backed by Skip McGrath who is a veteran eBay Seller, author of the oldest eBay Newsletter, and author of a couple of very popular Digital Products, he is an established business person in his own right. I personally learned a lot over the years from Skip.

Reading Steve’s eBook you learn the differences between eBay and Amazon and learn how to sell on Amazon, he kind of presumes that you know how to sell on eBay, but if you don’t it is easy to learn both at the same time.

2. Affiliate Marketing, selling our or other people’s products.

You can do Affiliate Marketing, it is excellent if you already have your own Digital Product, but until then, you can start selling others’ products as an affiliate.
ClickBank is a tremendous MarketPlace where you can find Digital Products to sell. If you need to train yourself on how to do it, I recommend two very good DP which will literally guide you how to do it step-by-step:

The Commission Blueprint
http://www.mc-ebay-resources.com/recommends/ComBP

Affiliate Cash Secrets:
http://www.mc-ebay-resources.com/recommends/ACSV

I used both and I was impressed by the quality and brilliance of the content.

I also recommend Resell Rights Express,
http://www.mc-ebay-resources.com/recommends/RRE

I have it, I haven’t use it yet, it is a new product, but the review is excellent.  Let me know, if you try it first. If I’ll try it first I’ll post a review on this blog.

I don’t want to make this blog too long, you will soon get part II.  You already have 2 Streams of Income to think about, you have suggested training for them, and many more Streams are comming in Part II. The rest of it is up to you, don’t forget that  taking action is crucial.

Until next time, all the best
Michaela

Popularity: 4% [?]