Keys of Success as Affiliate Marketer
To have big volume for your business you must create Automated Systems and the right tool for them is the Autoresponder.
I will explain step by step why.
Let’s see what we know up till now and get a little more details:
- Even though creating your own products is the most effective route to profits, it is possible to make a lot of money on-line without creating your product, you simply sell others products as an affiliate
- Choosing a product from Clickbank you can get the highest commission vs. any other marketplace
- Under which conditions you can choose a product to sell from Clickbank:
- Initial $/ Sale:You look for commission in the range of 50% – 70%. (This is the average amount that an affiliate earns for each sale of this product. OTO purchases are also considered initial sales. Vendors may offer products with different prices and commissions, so the amount you earn per sale may not match this number. This number takes into account
- refunds
- chargebacks, and
- sales tax.)
- Avg Rebill Total: It is only shown if the vendor offers recurring billing products – membership. (This number shows the average amount an affiliate makes on all of the rebilled sales. This number doesn’t include the initial sale amount)
- Avg $/ Sale: For OTO, this number is the same as Initial $/sale. (If the vendor offers recurring billing products, it equals the average total of the initial sale plus all rebills, divided by the number of initial sales. Since it is just an average; this amount is not guaranteed)
- Avg % Sale: This number shows the average commission rate earned for all sales of a vendor’s products (vendors can offer different commission rates for different types of products, this number may not exactly match the commission rate you earn on any given sale so the number represent:
- the product
- OTO purchases
- rebills is any and
- upsell purchases)
- Avg% Rebill: This number is shown if the vendor offers recurring billing products. (It shows the average commission rate earned only on rebills)
- Gravity: you look for a higher gravity then 50 (this represents a number calculated by CB that takes into account the number of different affiliates who earned a commission by promoting this product over the past 3 month, it really is a performance statistics. The gravity number – the higher the better. However, high gravity can also indicate that there is a lot of competition in promoting this product )
Example:
- Initial $/ Sale:You look for commission in the range of 50% – 70%. (This is the average amount that an affiliate earns for each sale of this product. OTO purchases are also considered initial sales. Vendors may offer products with different prices and commissions, so the amount you earn per sale may not match this number. This number takes into account
When I look at a product the most important parameter for me is: Gravity. In the above example you can identify each parameter, this is a membership because has rebill. I consider this a good product for me, I am an affiliate for it, you can click on image.
Very important point: Noticed that the commission is not my first requirement, as a high commission isn’t an advantage if gravity is poor. So gravity cams first.
Methods to sell a product.
Well, now we have a product from Clickbank. What we do with it depends on our purpose.
We want:
- Just to sell a product here and there, or
- To build a business which will last in time and produce recurring income
You will be surprise to find out that we have 3 methods to sell this product:
- The wrong way: you just send traffic to the sale page of the merchant/vendor’s site (his sale Page), this is wrong because you personally don’t build a list for yourself. The money are on the list, some people will unsubscribe, this is OK, but the majority will stay with you if you treat your list well, and you will continue to do business with them offering other products in future
- The lazy way: buy $7 script, don’t install, and use it only to advertise the script attaching your PayPal ID to it, you have to buy as FTC let as advertise only products we own, use and know very well: $7 Dollar Script (installing the script, and using to sell any product is falling in the next method)
- The right way:
- Buy a domain for each product you advertise, create squeeze page with an opt-in form – this is just for you to collect emails and names, send people who sign in to the sale page of the vendor
- Buy a domain and use use $7 script to sell products, you have to install the script, in this case all the elements you need are created automatically by the script with less work from you
If you sale your own product the process is longer and some point I’ll get to it as well, but now I don’t want to spread too thin, I stay on Affiliate Marketing.
The role of autoresponders.
To have a paid product you must use the power of an autoresponder.
Let’s see what an auroresponder can do for us:
- let us create a list for each product we sell
- let us create the code of an opt-in form, which we will put in our squeeze page
- collect leads
- handle unsubscribe process on our behalf
- present people with subscription offers
- deliver the product
- deliver bonus(es)
- send follow-up emails to your list
- the follow-up and broadcast emails can be created in advance and programed to be delivered when we decided
- send out newsletters
- send out e-course emails automatically
- protect us for spaming, using the confirm mechanism which I recommend to be ON
And all of those are done with an automated system via auroresponder. This really means that for each product you have work to do from the beginning, but in future your involvement is less time consuming and the product is delivered in autopilot.
This is an example. I created my first free e-course almost three years ago and it was a joy. When I had the course:
- I divided in 8 lessons, each being a different PDF document
- I loaded all those PDFs on my server
- I used aweber as my autopresponder. I created 9th emails, the first 8 emails contained the URL of one lesson from those 8 lessons, the 9th email was just a thank you to my subscribers
- I scheduled the 9 emails as follow-ups to be sent in odd days from the day somebody sign-in to request the e-course
And I was done. After I had the course, took me around 3-4 hours to create the automated system and test
Affiliate Marketing Process
I present a chart with the entire process. As an affiliate you have to create your own squeeze page, from the sale page down is the work already done by the merchant, but it is important to understand the entire process.
I’ll take each feature from the chart and I’ll explain in details in future posts. At this point I present the flow of events just to start the process of visualizing the autoresponder automated system and use to the logic.
To help I just narrate the entire process:
- We create a squeeze page which contains and opt-in form and the promise of a free product, and drive traffic to it, this must be done by affiliate to create a list for him
- Some people aren’t interested, they don’t fill in and the process stops
- Other people are interested, they fill in the opt-in form and press a process button
- To those people the aweber will send a message to confirm the e-mail address
- Some people will change their mind and not confirm, for them the process stops here, and they are not part of the list
- Other people will confirm the email address, they are part of the list
- To them aweber will send the first follow up message and redirect to the merchant sale page
- The sale page contains more information about the product, and a PayPal button. This is the place where a potential customer will decide if he really wants the product or not
- If he doesn’t buy the product, for him the process stops
- If he buys, he is redirected to PayPal, he pays, and he is redirected to download page
- In the same time aweber is sending a follow-up message which also contains the Download URL, this is just in case the buyer lost the download page
- The download Page contains the URL of the product, the bonus (this is the free product we promise in the squeeze page) and sometime unadvertised bonuses which are a great surprises for customers
In summary, you cannot babysit all your products. You take one product at a time do the work, test and drive traffic. You are done. You take the next product and follow the same path. It is enough to promote 2 affiliate products per month, in a year you have 24 products which you sale. At this point you already have a decent earning, which depends on:
- how much traffic you send to those products and
- if you did your research and choose good products to sale
Now you can start thinking about creating your own digital product. When you combine selling your products which will have affiliate programs, and affiliate products from Clickbank, you have enough automatic systems in place and you can fire your boss… which it is everybody’s dream.
You will find the PDF format at:
http://michaelacernescu.com/ecourseVer2/post04AutoR.pdf or go to the page: eCoursePDF on this blog.
The software you need to create forms, maintain your list, and use your list (follow-ups, broadcasting email) is aweber, this is the best aureresponder.
What you need to know is how to choose the right product to sale. This is the topic of the next post.
Until next time be well.
Michey
