I was asked:  “do you really think that a blog can be profitable?”

So… Yes, and can be done in a simple way or in a convoluted way.

Let’s look it over to the simples way.

The relevance of the article according to the key words used in your Blog;  the number of times a page has been linked and viewed; are just a two simple factors which will influence ranking of you Blog.  With just a careful look into them the rankings of your Blog can increase considerably.

Those are very easy steps to follow:

• Get your Blog posts linked through various other pages. The more the pages are that contain your links, the better ranking they will receive
• Consider and plan how often you update the content on your Blog. Frequently updated sites receive higher ranking in search engines than those that have not been looked at by the owners for ages
• If you have a static website you can add a Blog to your website, as a Blog will function as a forum for people to come and discuss the ideas that concern your website too. This is how you create a platform, as well as become a journal whereby you can also post updates about your business and your website. The advantage is that the Blogs are more flexible, they aren’t restricted only to text, but pictures and videos can be posted too with great ease, and the functionality of Blogs are without limit
• The combination of having a website plus a blog is working well and long run help you to create a traffic wheel

The next easy steps as described below will take you through how to create your own blog and what are the things you must look out for:

• Cost can never be a problem because free blogging services are quit popular, you can choose sites like Blogger, LiveJournal, Wordpress  and you are sure to get exactly the kind of platform you are looking for. They are absolutely free
• For minimum cost I suggest to use Wordpress as they also allow you to use the platform and create a Blog in your own domain. In this case your expenses are: buy a domain, and have a host.  With very little money you are free, as you are the one who own the blog. If you use the free sites, they own your blog, so think about this
• Don’t be worry about web designing techniques. Creating your blog with Wordpress is not as complicated as designing template for a website. WP blogging service provide over 1,400 templates from which you can choose the one most suited to your Blog, plus over 9,000 plug-ins which provide huge functionality
• You must also use your discretion while blogging. Especially if you are incorporating your blog within your website, or creating a blog to increase awareness of your product/niche/business, you need to keep in mind that this is an open forum which is read by all. Be careful with politics and religion as they are the two most controversial subjects, and therefore anything about those must be carefully blogged about
• Stay “safe” with anything that is particularly reader friendly as your aim is indeed to increase the ranking of your site, you will have to make sure you attract many people to read it. You need content user friendly
• Also keep an eye on what other people write or say on their blogs.  You learn a lot about what kind of responses articles receive, and you can get valuable tips from them.

Blogging nowadays is considered a highly effective marketing tool. You can easily get clients and customers to interact with each other. And not only customers, also those who are relatively new to your product get a platform to ask questions and get knowledge about your product and create more awareness of your business in general, you can brand yourself easily through blogs.

Moreover, it also increases your website rankings because the blog is constantly being updates, commented on, but you have to keep discussions going on. The bottom line is your get your ranking improved.

Those are  recommendations about how to blog about your product/niche/business:

• Never make the blog post too long uselessly, and must be well written. Long posts are not ‘catchy’ frequently. Ideally, blog 3-5 times a week
• Use light hearten humor, when is appropriate
• Don’t stick only to text, use videos and photos in your blogging effort, and as much functionality you can muster through plug-ins
• Be yourself, be conversational, blog like you have a coffee with a good friend and you chat over it. People definitely like the human aspect of blogging

In summary: if you are able to drive enough traffic to your Blog and website your blog will become profitable, your business will blossom, it is as simple as this!

On Internet marketing,  traffic = profit.

For the convoluted way, follow my new challenge, which I have started, you don’t miss to much at this point.

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Tags: blog profitable, blogger, Blogging, challenge, marketing tool, traffic, wordpress, wordpress plug-in, WPMU

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