Michaela Cernescu’s Blog

We already establish that content is the king, and we have to keep the Blogs up-to-date, write frequently, and this is a way of getting constant traffic to our Blogs.

Blogging has truly revolutionized the way we communicate, it seems no limit to what we can do with the help of blogs.

We can communicate:

• The smallest aspect of your daily personal life like recording journal entries
• Talk about our dreams, projects
• Communicate with competition
• Engage in discussion, debates: customers, sellers, curious people, gurus, and novice; all of them can use the blogging platform to the same extend
• Branding our business
• Erase any differences and obstacle between people – this is huge and very appealing aspect of blogging
• The sky is the limit

More tips for blogging:

1. It is recommended to start some of discussions yourself, this is how you will find what the competition is thinking, doing, and make the buzz go around about what you are doing it
2. Do a lot of surveys to find out the interests of your readers, it is priceless
3. In this blog, the posts with a lot of comments were the ones I created as a response of a reader request/question, so…
4. You always respond to your readers
5. Don’t be shy, you can earn some money while blogging, it is nothing wrong about this, it is an interesting and attractive aspect of this platform. If you blog well enough for people to come and read it, you earn good chances of making quick money, by just going about your daily activity of posting blogs. Do you know other platform which will offer you an equal chance? I don’t!

What to do to make sure that your blogging activities get rewarded by more than just comments, compliments, and backlinks?

You could get yourself registered with a search engines. But keep in mind that you must do it only if you are confident enough that your blog gets good traffic. That way, the higher the ranking your blog achieves, the more you get paid.

While writing your blogs you also need to keep in mind your blog readership can increase so that the ranking of your blog with search engines go higher.

Here are a few tips that should get you through this:

• Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog
• Post Title: A catchy post title or headline is recommended. It can glue a reader to your post almost immediately. However, avoid misleading post titles, or you will lose creditability
• Reader Friendly Content: This is the basic rule in marketing. At all costs keep your content reader friendly that should keep more and more readers interested. Your reader must feel that he is gaining something out of reading your post
• Worthwhile: Never let the reader feel that he has been tricked into reading your articles or clicking on your blog link. You are blow away all your long term chances of that reader coming back to your blog, in which case your blog rankings will suffer
• No errors: If you can, proof read your blog. A small typo here and there can be understood, but make sure you don’t make any major errors
• KISS = Keep It Short and Simple. This is an essential rule. Your blog will be much more appreciated if you put your thoughts simply and shortly. Make sure you put your thought clearly before the readers so that it does not become tedious for them to read
• Interesting: This is a subject mater, but make sure that you hold your reader’s attention by making your posts to point immediately in the course of your article. Your articles must not be written in a tone that is tiring to read. Write using short sentences and keep them crisp and precise
• Colloquialism: it is great to write in a friendly tone, but avoid using too many slang words

So, be consistent with your blog content and watch traffic growing to your blog!
To complement my article, I’ll give you 3 good sources of inspiration about writing content on Blogs:
SEO content writing how to write that perfect article
Writing content to make users feel welcome
Blog writing tips how to post to your blog often with good content

Until next time be well

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I was asked:  “do you really think that a blog can be profitable?”

So… Yes, and can be done in a simple way or in a convoluted way.

Let’s look it over to the simples way.

The relevance of the article according to the key words used in your Blog;  the number of times a page has been linked and viewed; are just a two simple factors which will influence ranking of you Blog.  With just a careful look into them the rankings of your Blog can increase considerably.

Those are very easy steps to follow:

• Get your Blog posts linked through various other pages. The more the pages are that contain your links, the better ranking they will receive
• Consider and plan how often you update the content on your Blog. Frequently updated sites receive higher ranking in search engines than those that have not been looked at by the owners for ages
• If you have a static website you can add a Blog to your website, as a Blog will function as a forum for people to come and discuss the ideas that concern your website too. This is how you create a platform, as well as become a journal whereby you can also post updates about your business and your website. The advantage is that the Blogs are more flexible, they aren’t restricted only to text, but pictures and videos can be posted too with great ease, and the functionality of Blogs are without limit
• The combination of having a website plus a blog is working well and long run help you to create a traffic wheel

The next easy steps as described below will take you through how to create your own blog and what are the things you must look out for:

• Cost can never be a problem because free blogging services are quit popular, you can choose sites like Blogger, LiveJournal, Wordpress  and you are sure to get exactly the kind of platform you are looking for. They are absolutely free
• For minimum cost I suggest to use Wordpress as they also allow you to use the platform and create a Blog in your own domain. In this case your expenses are: buy a domain, and have a host.  With very little money you are free, as you are the one who own the blog. If you use the free sites, they own your blog, so think about this
• Don’t be worry about web designing techniques. Creating your blog with Wordpress is not as complicated as designing template for a website. WP blogging service provide over 1,400 templates from which you can choose the one most suited to your Blog, plus over 9,000 plug-ins which provide huge functionality
• You must also use your discretion while blogging. Especially if you are incorporating your blog within your website, or creating a blog to increase awareness of your product/niche/business, you need to keep in mind that this is an open forum which is read by all. Be careful with politics and religion as they are the two most controversial subjects, and therefore anything about those must be carefully blogged about
• Stay “safe” with anything that is particularly reader friendly as your aim is indeed to increase the ranking of your site, you will have to make sure you attract many people to read it. You need content user friendly
• Also keep an eye on what other people write or say on their blogs.  You learn a lot about what kind of responses articles receive, and you can get valuable tips from them.

Blogging nowadays is considered a highly effective marketing tool. You can easily get clients and customers to interact with each other. And not only customers, also those who are relatively new to your product get a platform to ask questions and get knowledge about your product and create more awareness of your business in general, you can brand yourself easily through blogs.

Moreover, it also increases your website rankings because the blog is constantly being updates, commented on, but you have to keep discussions going on. The bottom line is your get your ranking improved.

Those are  recommendations about how to blog about your product/niche/business:

• Never make the blog post too long uselessly, and must be well written. Long posts are not ‘catchy’ frequently. Ideally, blog 3-5 times a week
• Use light hearten humor, when is appropriate
• Don’t stick only to text, use videos and photos in your blogging effort, and as much functionality you can muster through plug-ins
• Be yourself, be conversational, blog like you have a coffee with a good friend and you chat over it. People definitely like the human aspect of blogging

In summary: if you are able to drive enough traffic to your Blog and website your blog will become profitable, your business will blossom, it is as simple as this!

On Internet marketing,  traffic = profit.

For the convoluted way, follow my new challenge, which I have started, you don’t miss to much at this point.

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In general people want to monetize their blogging experience, and the statistics show us that  5% end-up making serious money and 95% fail this dream. So must be a reason why not all people who have a Blog are successful money wise.

I hate to be redundant, in my effort to summarize the common mistake you will read reasons to fail  you already know, but be patient and read all of them, as it is a serious opportunity to find ideas which can help you.  Sometime there is a little something you know about it but only after you hear it from many sources you start to pay attention to it.

I publish on my other blog an article about mistakes in affiliate marketing, they are not identical with the Blogging mistakes but there are a lot of similarities as well:
http://michey.crabbysbeach.com/blogs/business-strategies/common-mistakes-in-affiliate-marketing/

Let’s get busy!

Mistake No. 1:  People Blog For Money Only

This is an extreme position. To think that blogging is “get rich tomorrow scheme”  is a mistake from the start. This is why I hate when I see titles as “7 Days to do this…”, “30 Days to mastering that…”. Just stay away to those publications. As far as I am concern, nothing which can be life change, will happen in 7 or 30 days.

You need:

• Passion for your niche
• To be or become a specialist in your niche
• Consistency in your work
• Reaching success takes time
• Takes serious commitment on your part

Mistake No. 2: Choose a Niche which doesn’t Solve a Problem, a Real Need.

This is translating in not having an audience for your Blog effort. So you must start with a lot of research. It is not enough to know what you want to do; you must know what the competition is doing.  And this point me to the next mistake

Mistake No. 3: Try to Avoid Competition.

Nowadays it is hard to find a niche which has a market with no competition, a market nobody finds out prior to you. If you do, I’ll be very suspicious about that niche.
So what we must do? We have to bit the competition, we have to study what they are doing and do it better. Don’t choose a market with a lot of competition, but a market with a medium competition, you will be able to compete with, it is going to act as a stimulus for you to get better, your satisfaction, and trust in your ability will sky rocket.
I really recommend this game, if you don’t conquer that niche – you don’t try hard enough!

Mistake No. 4: Being Victim of Information Overload.

We have to be down the earth and recognize that it is an Information overload going on around us, and it has a good and a bad effect.
The good part is that you can find info about almost everything under the sun.
The worst which can happen is that you never finish your projects. You start in the right path, something new, hot, and tempting come along and you jump to do that as well. This brings me to the next mistake.

Mistake No. 5:  Lack of Focusing

The Internet is full of opportunities (this explains Information Overload), but don’t let this to be your graveyard, don’t jump from one project to another without to finish none of them.
If you are a beginner Blogger the solution is work just one project at a time.

Mistake No. 6:  Trying to Do Everything Yourself

If you are a medium Blogger try to:

• Outsource a part of the work:
  • find good graphic designers to work with
  • buy PLRs for writing articles  or hire a ghost writer
  • create a position for admin on your blogs
• Delegate the authority for specific tasks when is necessary,
• Form a permanent team and work with the team based on skills, talents, efficiency

Note: It is a little painful for me to tell you about mistake 4 and 5, as sometime myself  I am the victim, but I start to take care of this in 2010, and until the end of the year my goal is to have a diversify full team to work with.

Mistake No. 7:  Be flexible

Especially the beginners have the tendency to hang on too long with projects which don’t produce what they are hoping for.
So you are not married with your project! If something is not working for you, sit back reflect why is not working, learn from your mistakes, and move on to the next project.

Mistake No. 8: Not Enough Research up Front, and not Enough Testing

When you reflect about what is not working, there is 80% chance to find that you didn’t properly collect all the facts about your project, prior to start to work on, or you didn’t split test enough your squeeze page or your sale page. Based on the keywords people are using the most, sometime a single work changed on the title can make a big difference.

Mistake No. 9:  Don’t Consider Blogging a Hobby

If you are doing blogging for fun don’t expect to get huge return money wise. With the attitude “I just try, let’s see what happens” you will get no ware. This points me to the next mistake.

Mistake No. 10: Under Spending for your Blogs

Web 2.0, 3.0 and the explosion of New Technology tools are certainly bringing the cost down but don’t expect to have zero cost. In the new challenge I just started on:
http://squidooeventlog.com/d-day-of-my-new-blogging-challenge/

I’ll strive to keep the cost low, but will be instances in which you need to invest a little for:  domain,  host,  autoresponder, sophisticated plug-ins and so on.

Mistake No. 11: Over Spending for your Blogs

Under the impulse of Information Overload, some people are buying everything which is on the marketing. Especially for beginners to do that,  it is not required. Actually this is the reason why Digital Product reviewing Blogs are doing so well, as the people need to have a second opinion about a product in addition to the “landing page” of that product.

Mistake No. 12:  Blogging is a Business

The hugest mistake is  not treating Blogging as a business,  this means that some people don’t take Blogging seriously as they should.

It is a business, so request planning, investing, creating a Business Model and follow through, hard work and everything else which you do for other businesses which are prosperous.

Mistake No. 13:  People who Fail are Bloggers not Marketers

If you are an Internet Marketer which happens to do Blogging, you are better situated to make money on Blogging. Why?
Because it is not enough to have a blog, or any website, if you don’t think as a marketer, if you don’t see all the marketing possibilities, if you don’t promote heavily your chance to make money is close to zero.

Mistake No. 14:  Don’t Spend Time to Re-invent the Wheel.

It is useful to follow on the steps of successful marketers. When you choose your model, you must choose a proven model, but you also must come with your own unique proposition. We already establish that you are not going to follow a market without competition, but people must find out why you are better, what is your unique approach to the problem you want to solve.

I hope I cover almost all you need to know about classical mistakes on blogging.  If you have more mistakes coming out from your personal experience, please let me know.

Until next time be well

Michey

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Ewen Chia is consider the  #1  Super Affiliate for a good reason.

I dedicate this retrospective on Ewen Chia talking about his personality, achievements, awards, couching, author of 13 Digital Products ( not including Videos, webinars…), brilliant speaker on seminars and conferences.

He has a life full of real gems, an inspiring working attitude, well guided stubbornness and success we all must learn from.

It is also my way to say “Thank you Ewen Chia” for all I personally learned from you.

Education:

Ewen is a graduate of the Singapore Institute of Management, he holds a BS in Management with honors from University of London.

After the graduation he had a full-time job in sales and marketing but soon he start thinking about supplementing his wage for a better future of his family, a beautiful wife and two lovely boys.

He started to learn Internet Business in 1997. For five full years he was working tirelessly, he was up burning the midnight oil from 11:00 PM – 3:00 AM each day.

He had full credit cards as all of us, he was tired but stubborn enough not to give  up the dream.

I was  meticulous doing research to find out his turning point which changed his life forever, and gave us a super affiliate to learn from.

I am convinced now that what catapulted him to great success was a change in mindset, somehow he got the winning mindset.

It was not a “secret”, a “magic bullet”, a “7 steps of…”, it was an attitude.

It was:

• his commitment to learning
• focus to take action
• creating an attainable vision, and backup this with hard work
• and doing so some pieces started to connect

It you read what he is preaching, you will find the fundamentals of marketing you already know. You must:

• Find a target market
• Offer a solution t that market
• Drive traffic to your offer
• Capture leads onto an opt-in list in order to follow up on your offer

But the difference was in his new attitude – the focus to take action and never give up!

It was around 2007 when some signs of prosperity started to surface, and from that moment he was unstoppable.

Autopilot Profits published in 2007, was a great milestone. It is an easy affiliate marketing program for new and intermediate marketers which includes step-by-step VIDEOS. Very easy to follow, if you are curious click on this link or on the first picture.

International Best-Selling Author, Trainer & Speaker, Awards:

Today Ewen is one of the world’s most famous and respected internet marketing guru. He is specialist in marketing, especially in the areas of

• affiliate marketing
• list building
• product creation and branding

Ewen is also referred to as the “World’s #1 Super Affiliate” .

Widely acknowledged as the “secret weapon” of many internet marketers, he has the uncanny ability to take on the coveted #1 reseller spot in almost every marketing he gets into.

Ewen will guide and teach you how to become wealthy with the internet. For example, a brand new internet business he set up generated US$100,000.00+ in less than 30 days. Many people following his teachings have been able to quit their day jobs and make their own income online.

In 2006 he got the first-ever World Internet Challenge trophy at the World internet Marketing Summit held in Singapore.

Since 2006 he is traveling the world and speak on seminars, conferences.

In March 2007 (Australia), Ewen was unanimously voted the Best Speaker out of 10 other international speakers by the audience at World Internet Summit for his breakthrough presentation and sincerity in helping people become successful online.

He like to teach and some of his websites are memberships from where you can learn a lot.

I presented here only 6 Ewen’s ebooks, he has 13 so far, numerous videos as well. A couple of physical books, the last is the most wanted, it is called “How I made My First Million On the Internet and How You Can too!”  published on Amazon.

But I recommend to take it from here as it is bundle with other great product you will enjoy “Internet Millionaire System”

In summary: In a different blog  affiliate-marketing, I’ll create a page “Ewen Chia” and I’ll strive to publish all his Digital products.  That will be an impressive tribute to Ewen.

Now is late but tomorrow you will have that page, check it out and just seeing the entire Ewen’s teaching effort will make it easier for you to find what you are looking for.

Regards Michey

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